A story about being moist

When applying lip balm to the lips, I wanted to achieve a feeling that allows the lips to breathe. A purely natural gloss. Blending naturally into expressions as a part of a person's existence. I wanted to create such a lip balm. This lip balm, formulated with an emphasis on emollient effects (suppressing moisture evaporation from the skin to retain hydration and keep the skin soft), has a moist smoothness with a "texture that feels like it melts." It is resistant to unevenness, sheer yet delivers color as seen, and features a natural gloss. Of course, the moist, melting sensation is truly challenging to manufacture. But to have as many people as possible enjoy this breathable feeling and melting texture, we created it in 40 colors. I definitely want you to experience this feeling.