A story about being moist

2024.08.27

 

 

When applying lipstick to your lips, I wanted to create a feeling that allows your lips to breathe. Just a natural shine.
As a part of a person's existence, it blends naturally into their facial expressions.
I wanted to make a lipstick like that.

Formulated with an emphasis on emollient effects (reducing water evaporation from the skin to retain moisture and keep the skin soft), this lipstick has a moist, smooth texture that feels like it's melting.
It does not become uneven, and although it is sheer, it is characterized by its color and natural luster.
Of course, creating a moist and melting feeling is a real challenge when manufacturing. But I want as many people as possible to like this breathing sensation and melting texture. It was made in 40 colors.

I would love for everyone to experience this feeling.

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