"Kanbase" is an ancient word that means "the appearance of one's face. The color of one's face," and "mabayushi" means "dazzlingly beautiful. Distinctive and wonderful."

``Kyoji'' means ``pride'' such as self-confidence, pride, and self-respect.

Since the Frange Divine is the bangs of a female goddess, those who have it can be considered lucky.

By coming into contact with Frange Divine, you will definitely gain confidence and begin to shine brightly. This will give you pride and make your life shine.

This brand was born with the hope that as many people as possible can grasp that kind of brilliance.

An overwhelming variety of 40 colors

Although it is MADE IN JAPAN, we have a rich lineup of 40 colors so that not only Japanese people but people all over the world can find their own unique color. Each color has an image that combines gentleness and cuteness that can only be brought out because of inner strength. Focus on using colors that make the person shine, rather than using aggressive colors. Available in 3 types of sheer degree.

The names of the colors have Japanese words that represent phenomena (celestial phenomena) seen in the sun, moon, stars, etc.

The impression a person has will vary greatly depending on how they feel when wearing that color and how those around them perceive its beauty. The Goddess will make you manifest your will as a celestial image. The name of the color reflects this feeling.

Red Silk Euphoria

A feeling of melting away, a silky euphoria

It doesn't look too decorative, giving your lips a natural look that looks like they're covered in silk.

Formulated with an emphasis on emollient effects (reducing water evaporation from the skin to keep it moist and soft), this lipstick has a moist, smooth texture that feels like it's melting.

It does not become uneven, and although it is sheer, it is characterized by its color and natural luster.

Contains 60% plant-derived ingredients such as tri (capric acid/caprylic acid) glyceryl and squalane, and does not contain oil-based surfactants, synthetic flavors, synthetic preservatives, parabens, phenoxyethanol, triclosan, UV absorbers, or alcohol. A lip color with a focus on use and ingredients.

Of course it's cruelty-free.

The main body and package are from Hidden JAPAN 

The package is inspired by mother-of-pearl (mother-of-pearl is a piece of mother-of-pearl that is made by thinly cutting the inner part of the blue shell that emits a pearlescent light into various shapes and placing them on the surface of lacquerware etc. for decoration). .

The lip package looks like a bijou, and the inside is inspired by mother-of-pearl, and the inside is cut to resemble traditional Japanese glasswork.

In the past, lipstick was a precious luxury item for Japanese princesses, and they wore it in a beautiful shade of red.

The preciousness of having precious red in something beautiful.

By using mother-of-pearl, a gentle color that encompasses all the colors of the natural world, we express that beauty, admiration, and strength are hidden within the gentleness.

Luxury packaging using FSC-certified cardboard

We also pay special attention to the packaging that encases the LIP itself.

Normally, LIP's outer box is difficult to imagine reusing for anything, but Frange Divine's packaging is designed with the idea of ​​reuse after purchase. The packaging uses cardboard. The inside also expresses the "inner JAPAN" and uses Japanese paper from Kozu Washi, which boasts a 370-year history. Everything can be reused and recycled.

Shop bags also use recycled paper and cotton. We designed this shop bag so that it can be used as a gift on its own, without using surface-treated polyester or polyester strings.

I would be happy if the gift included the story of Franje Divine.

PRODUCT

Product Overview

DIVINE FRINGES Red Euphoria of silk (全40⾊)

Made in Japan Content: 4g
Price: 46.8 € (Price in Japan TBA)

STORE

Store Overview

DIVINE FRINGES SAINT-GERMAIN-DES-PRES
Address: 18 Rue Mabillon, 75006 Paris, France
Phone number: +33619208952
Business hours: 10:30-19:00

Google Map：https://maps.app.goo.gl/vKemafCMqRwC8WBM7

Instagram：https://www.instagram.com/franges_divines_official/

SDGs Initiatives

In order to make the world a better place by starting with small and immediate things, we will work on SDGs from what we can do, and Sasaki Shoten Co., Ltd. as a whole will aim to achieve all 17 goals, including secondary achievements. We achieved our goal, and achieved up to 15 items including secondary achievements for ``FRANGES DIVINES'' and the retail division's brands ``Causette.Joli'' and ``Simpleday.''

About Sasaki Shoten Co., Ltd.
Founded in 2009. We are a quasi-drug and cosmetics manufacturer that develops a variety of cosmetics, including professional gel nail products, with the management philosophy of ``Making your dreams come true''. In the retail business, we are currently developing the new lip brand ``FRANGES DIVINES'', the domestic nail polish brand ``Causette.Joli'', and the unisex cosmetics brand ``Simpleday'', which uses ingredients that are kind to people and the earth. We also manufacture original products (OEM). We will continue to create products that encourage people of all generations to "be beautiful."

【Company Profile】
Company name: Sasaki Shoten Co., Ltd.
Head office location: 11F, Akebono-cho Arai Building, 2-19-1 Akebono-cho, Naka-ku, Yokohama, Kanagawa Prefecture
Representative Director: Shinichi Sasaki
Business description: Manufacturing and sales of quasi-drugs and cosmetics
Established: June 2009
HP：https://no-nali.com/