The "Just 3 Millimeters" Miracle Created by Professionals

Continuing from last time, it has also become an icon of the product.
Until the sparkling lipstick cap was made.

I think many people were surprised 🤭 by the ugly appearance last time.
This is a story of a slight progress from there.

Just applying mother-of-pearl inside the cap and doing cut glass work makes it a few millimeters bigger.
The diamond cut design inevitably has to be large.

"Everyone's luggage and bags are getting smaller, but can such a large cap be accepted?"
"Wouldn't it be better to change the design?"

"Is there no other way?"

amid various opinions, they once accepted such opinions,
and although various design sketches were drawn, none felt quite right,
It was a shape that was not allowed by packaging regulations (too pointy is NG),
couldn't give up on the original shape and thought about whether it could be made a few millimeters smaller somehow.

and the package manufacturer's design person also
At first, they said it might be better to change the design because it was difficult,
and felt that I would never give up.
When I reviewed the drawings from scratch again, they thought about it with all their might

It became 3 millimeters thinner. That 3 millimeters made it look significantly more beautiful.

I felt like I was witnessing professional work, but this professional work was far from over 😊

Brand Producer SACHIKO KAKEGAWA