How I Discovered 40 Colors That Suit Me When I Didn't Know Which Colors Fit Me

I had always gotten by with hand-me-downs.
When seriously searching for colors that suit Freedom again,
I didn’t know how many colors would be good.

When I actually went to the store to choose for the first time,
Among about 12 colors from each company,
I tried applying various colors on my hand to see,
but honestly, just applying it on my hand
"I think it’s a beautiful color,"
but I wasn’t confident if it suited me.

I bought one color from each manufacturer,
When I actually put it on my lips at home, it didn’t suit me at all.
(This experience later led to actually trying it on lips in stores
This became the trigger for the desire to receive)

Even choosing from 12 colors is quite difficult.
I want to try many more colors.

Like CHANEL
I want it to be a brand loved worldwide

Not just colors that suit Asia
For people all over the world
I felt a wide range of choices was necessary.

"If there are 100 people, there are 100 ways"
At first, I wanted to create 100 colors
Starting with 100 colors was too much after all
It became realistically difficult
It settled on 40 colors.

Color creation is part of the nail work
We have been making colors together all along
I have immense trust in her

and we thought about it together as partners.
She also made nail colors,
It was my first time thinking about lipstick colors
Moreover, considering skin tones from around the world.

She always understands my rough image
A precious presence who captures it.
I think she also struggled a lot.

And first, a sample of 40 colors
It was completed.

This photo was taken when the texture was still unfinished
This was taken to commemorate the full color lineup sample.

Brand Producer SACHIKO KAKEGAWA