The Perfect Color That Can't Be Made... The Challenge of Creating Lipstick

Until the birth of Frangedevis lipstick

And created a great color,
Even though we had a good formula,
We couldn’t finalize the main production process.

"If you add 〇, the mold release will improve"
We received advice from the raw material manufacturer,
Not using that raw material was exactly why
Since it was a product, we didn’t want to include it.

At the same time,
The color mixing team also hit a wall.

Usually working on gel nails and nail polish,
Even the color mixing team that was doing the mixing
The first time mixing lipstick colors
To produce 40 colors of bulk product at once
We spent a lot of time and struggled a lot.

We had to finalize the main production process quickly
We couldn’t even verify or test the products we made.
Every day passed with nothing but anxiety,

One day, a part-timer in lipstick manufacturing said
A LINE message came in. That day, an employee suddenly took a day off,
but the part-timer was moving the work forward.

She was a quiet 20-year-old part-timer who usually didn’t say much,
"Making lipstick is my favorite"
And they always gave it their all.

The daily report on LINE was full of enthusiasm.

"We’re so grateful"
Being blessed with great staff was something irreplaceable.

Although every day was a step forward and then a step back
We were definitely making steady progress little by little.

The photo is from the LINE at that time (permission to post was obtained from the person)

After well over a hundred prototype loadings
With a 10-piece machine, there wasn’t a single defective piece
I will never forget the excitement when everything was fully loaded

Brand Producer SACHIKO KAKEGAWA