The Reason I Decided to "Create My Own Lipstick" After Having Peeling Lips

Until FRANGES DIVINES lipstick was completed.
I plan to gradually post stories about how our lipstick was created.

I have always had very easily peeling lips and a habit of picking at peeled lips with my teeth.
So choosing lipstick was always difficult.

I was not particularly sensitive-skinned.
But my lips peeled very easily, and I thought it was the same no matter what I used
I often just used lipsticks I received as gifts.

Because my lips peeled no matter what I used.

During the COVID pandemic, with days of wearing masks
Spending days without applying lipstick
My lips did not peel.

Sometimes even with lip balm
I used to peel depending on the product
The state of being moisturized without applying anything
My lips were calm.

As COVID passed and the era of removing masks came
Lipsticks have evolved greatly over the past few years.

Matte lips became popular to avoid mask stains
Long-lasting ones and tints, for example.

Lipsticks evolved to meet the world's demand.

But my lips, with evolved lipstick
I experienced more peeling than before.

Choosing lipstick has become even more difficult.

"Let's make lipstick"

For people whose skin peels easily, the act of applying lipstick
To make it enjoyable and to have lips full of confidence
Compared to the world's long-lasting lipsticks
The color retention might be average

If the lips are not chapped
Smoothly and enjoyably many times
I thought it would be possible to reapply.

Brand Producer Sachiko Kakegawa