COLUMN

想像を超えた「ミラクルキャップ」が生まれるまで
2026.05.06

Until the "Miracle Cap" Beyond Imagination Was ...

Around the time we were struggling with test filling the lipstick.The lipstick cap was completed.The finished capIt was beautifully finished, surpassing our expectations in a good way. "It's difficult to...

2026.05.06

Until the "Miracle Cap" Beyond Imagination Was ...

Around the time we were struggling with test filling the lipstick.The lipstick cap was completed.The finished capIt was beautifully finished, surpassing our expectations in a good way. "It's difficult to...

完璧な色なのに作れない…口紅誕生の壁
2026.04.29

The Perfect Color That Can't Be Made... The Cha...

Until the birth of Frangedevis lipstick And created a great color,Even though we had a good formula,We couldn’t finalize the main production process. "If you add 〇, the mold release...

2026.04.29

The Perfect Color That Can't Be Made... The Cha...

Until the birth of Frangedevis lipstick And created a great color,Even though we had a good formula,We couldn’t finalize the main production process. "If you add 〇, the mold release...

完璧なはずが…製造現場で崩れた口紅開発の壁
2026.04.22

It Should Have Been Perfect... The Wall of Lips...

Just as I was starting to get a handle on the design of the package’s outer casing, a new problem arose from the manufacturing site. it just wouldn’t pour properly.and...

2026.04.22

It Should Have Been Perfect... The Wall of Lips...

Just as I was starting to get a handle on the design of the package’s outer casing, a new problem arose from the manufacturing site. it just wouldn’t pour properly.and...

プロが生んだ“たった3ミリ”の奇跡
2026.04.15

The "Just 3 Millimeters" Miracle Created by Pro...

Continuing from last time, it has also become an icon of the product.Until the sparkling lipstick cap was made. I think many people were surprised 🤭 by the ugly appearance...

2026.04.15

The "Just 3 Millimeters" Miracle Created by Pro...

Continuing from last time, it has also become an icon of the product.Until the sparkling lipstick cap was made. I think many people were surprised 🤭 by the ugly appearance...

理想と現実のギャップから生まれた口紅
2026.04.08

Lipstick Born from the Gap Between Ideal and Re...

Something that fills you with confidence just by having itBeautiful but simpleSomething everyone thinks is beautiful. A design that is not too sharpAdults, and even children for exampleSomething that makes...

2026.04.08

Lipstick Born from the Gap Between Ideal and Re...

Something that fills you with confidence just by having itBeautiful but simpleSomething everyone thinks is beautiful. A design that is not too sharpAdults, and even children for exampleSomething that makes...

似合う色がわからなかった私が40色に辿り着くまで
2026.04.01

How I Discovered 40 Colors That Suit Me When I ...

I had always gotten by with hand-me-downs.When seriously searching for colors that suit Freedom again,I didn’t know how many colors would be good. When I actually went to the store...

2026.04.01

How I Discovered 40 Colors That Suit Me When I ...

I had always gotten by with hand-me-downs.When seriously searching for colors that suit Freedom again,I didn’t know how many colors would be good. When I actually went to the store...